FACEBOOK FOR BUSINESS
DATE: Tuesday 7th June 2011
VENUE: Hilton Treetops Hotel, Aberdeen
Time: 7.30am for 8 am - 9.15am
Facebook is by far the single biggest social media platform and is heading towards 600 million users world wide with over 30 million of them in the UK. With over half the population using the platform it has become a very important platform for personal and business use. Furthermore, the recent changes to Facebook now make it an ideal platform for companies to engage and communicate with their customers; many of the world’s leading brands now use Facebook as their main point of contact with the public.
This New Media Breakfast will focus on Facebook and look at the various ways that businesses can use the platform to promote themselves and create meaningful engagement with their target audience. Using live examples we will demonstrate what others are doing to achieve positive results on Facebook. The presentation will be conducted by Gordon White (fatBuzz Ltd) and Tim Barlow (Attacat Ltd) who will explore the following topics:
• Facebook Pages
• Facebook Questions
• Facebook Buttons - Send, Share, Comment and Like
• Facebook Advertising
• Facebook Insights (Analytics)
• Pictures and Tagging
• Building a Facebook community
• How to engage with your audience
• Dealing with negative comments
WHO SHOULD ATTEND
Business owners, decision makers, entrepreneurs, marketing and business development personnel. The breakfast is designed to give you an overview of the platform and help you establish a strategy for using Facebook effectively for your business.
Gordon White started Design Matters in 1986 offering traditional design and marketing services to a wide range of public and private sector organisations throughout the UK. The arrival of the internet saw Design Matters move into web design, web strategy and online marketing then, with the arrival of Web 2.0 Design Matters became involved in social media and assisting their portfolio of clients to engage and communicate using new media.
In 2006, in response to the growing demand for new and social media production, Gordon founded Podcastmatters Ltd, a new media production company specialising in audio and video podcast production, niche networking and social media consulting.
In June 2010 Podcastmatters and Design Matters merged and rebranded as fatBuzz Ltd.
FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events have attracted over 100 attendees and are growing every month in reputation and popularity. Gordon regularly delivers seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations, the Institute of Investor Relations, Business Gateway and The Grampian Food Forum.
Gordon is a past Chairman of Links of Scotland, a consortium of 26 golf related businesses formed to market their goods and services in the USA and the Far East. Gordon acquired John Letters of Scotland in 1999 and was Chairman of the company until he sold it to Direct Golf in 2005.
Gordon also hosts a twice-monthly podcast called “Social Media Podcast” with commentary about social media and interviews from World leaders in the field; 3 times in 2010 the Social Media Podcast has been the No.1 audio podcast in the iTunes Podcasting category.
Gordon is married with three children and enjoys drawing, painting and golf. He is an accomplished golf artist selling prints of his work via the Internet all around the world.
Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK’s leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim’s knowledge.
Self-taught in the art of search engine optimisation and internet marketing (there simply weren’t formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.
Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.
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