THE POWER OF IMAGES
How to make the most of images in your online marketing
DATE: 14thAug 2014
VENUE: Tigerlily, George Street, Edinburgh
It’s no secret that images play an enormous part in social media. The explosion of Instagram and Pinterest is a clear demonstration of the popularity of image sharing. And, posting images on Facebook has long been the best way to achieve genuine engagement and real reach.
Images are powerful - they speak a thousand words…sometimes more! Are you using images in your marketing? If so, are you using them to their greatest effect? What’s more, are you using them legally?
We are hearing many examples of people being fined by image libraries for using images they are note entitled to use. There is also a common misconception that because an image is public, it is in the public domain; this is not the case. Image libraries will continue to pursue offenders, and with the development of more and more sophisticated image recognition software, the chances of being caught out are even greater.
But, there are ways to source royalty free images, and there are new platforms where you can source the perfect image for your content. Moreover, most SmartPhones will allow you to capture excellent quality images yourself which are ideal for your own use with no fear of breaching copyright - but what if you could sell them to other content creators?
The August New Media Breakfast will explore the power of images and how to use them effectively and legally.
WHO SHOULD ATTEND?
Anyone creating content that utilises images whether it’s on a web site, blog, Facebook, Twitter, Instagram, Pinterest… or any other platform for that matter.
Gordon White, Managing Director of fatBuzz Ltd will present this breakfast.
HOW TO BOOK
Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 14th Aug 2014
BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE: