CHOOSING THE RIGHT TOOLS
to satisfy your objectives and your resources
DATE: 10th April 2014
VENUE: Tigerlily, George Street, Edinburgh
Social media is very definitely here to stay and many companies are now realising social media marketing must be part of the overall marketing mix, however how big a part of the mix and which tools to use are the questions that must be addressed.
The ever changing landscape of social media makes it very difficult for organisations to put in place a robust long term strategy. Clearly, flexibility and the ability to adopt new tools as they emerge is the favourable route, but this will often dilute your efforts and drain the resources you have at your disposal. Apart from the financial implications, is it a good idea to spread yourself over multiple platforms?
So, how do you decide what are the right tools for you, both now and in the future, and what resources will you need to achieve success?
WHAT WILL WE COVER?
The April New Media Breakfast will explore some of the things that you need to consider when deciding on the tools that will form the backbone of your social media marketing. Amongst other things, we will look at the following:
- Establishing the short, medium and long term goals
- Resources - financial, manpower and skill sets
- Where is your target audience?
- Prioritising the tools
- Flexibility and ability to respond to future trends
- Balancing the mix - what proportion of your overall marketing budget should be committed to social media?
- Complementing the mix - what will work best with your existing marketing methods?
- Can you depend entirely on social media marketing?
There are many things to consider when you enter into social media marketing and we aim to highlight some of the things to consider in order to help you to make a more informed decision about the short, media and long term requirements of the strategy you employ.
WHAT SPECIFICALLY WOULD YOU LIKE TO KNOW?
Every business requires its own tailored social media solution so if you have a specific question relevant to this topic please send it to us. If you would like to ask a question please email firstname.lastname@example.org and we will be happy to consider it as part of the presentation.
Gordon White, Managing Director, fatBuzz Ltd will be presenting the April New Media Breakfast presentation.
HOW TO BOOK
Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 10th April 2014
BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:
We hope you can make it along to this event. If so, I look forward to seeing you on the day.
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