Beyond BOGOF - how “free” can transform your marketing in a digital world
Internet free is not just about free samples, or 20% extra free. The Internet has reduced the cost of providing many products or services to a point that complete products or services can be offered without charge.
This is illustrated by the disruptive business models of the likes of Skype, Evernote, Google Docs and Spotify. They are all examples of entirely free products that you would have traditionally paid for. But just because the above examples are household names, doesn’t mean that “normal” businesses can’t use “free” to their advantage too. And just because you don’t want to offer your whole service, or indeed any part of your existing service for free, doesn’t mean you can’t use “internet free” as part of a marketing plan.
At this breakfast we highlight the change in economics (as championed by Chris Anderson in his book “Free: the future of a radical price”) that makes these business models possible. We’ll take a look at how marketers and business owners can use “free” to gain the attention of both mass market consumer or niche business-to-business audiences.
On the flip side we will also examine how “free” could broadside your business if you don’t embrace it yourself.
(Of course, being the New Media Breakfast, we’ll link the concept of “free” into social media marketing.)
About the Speaker
Tim Barlow from Attacat is a regular speaker at the New Media Breakfast and we know him well for his insights into Search Engine Optimisation (SEO) and analytics in particular, garnered from his 15 years of online marketing experience. But as success in SEO and marketing in general requires increasing levels of innovation, it is unsurprising that he has a view on online business models and an interest in disruptive innovation. He promises to mention the word “algorithm” no more than three times (though he will expect a round of applause if he manages it!).
HOW TO BOOK
Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 13th June 2013
Time: 7.45 for 8am