Are you making the most of your database?
DATE: 14th July 2016
TIME: 7.30am for 8am
VENUE: Tigerlily, George Street, Edinburgh
Even though Email Marketing has been around for almost 40 years it is still one of the most effective marketing techniques around today. In fact, for many organisations it is the primary driver of sales and website traffic.
The July New Media Breakfast will take a close look at Email Marketing and how you can make the most of your database. Indeed, we will also look at how to build a relevant database and how a good quality database can be used to achieve your goals and to drive sales for your business.
We will also look at ways to fine-tune your HTML Emails and make sure they are optimised to get the best possible return. For example, what you can do to increase open rates, and techniques to improve click-through rates. Or, how about some ideas on how to keep people subscribed and interested in the information that you send them.
Of course, there are many other considerations with Email Marketing like, do you have a coherent strategy? How often should you send emails? How much information should you include, and do you have adequate ‘calls to action’? We will look at all of these questions during the session.
We will also explore what you should consider when selecting an Email Marketing platform, and choosing the right template, or creating the right design. We will look at segmented lists and why splitting your database into lists can ultimately be beneficial to your marketing efforts.
We will also investigate if there is an optimum time to send your emails, and once you’ve hit the send button and your campaign is on it’s way, what can you then learn from reviewing the analytics?
WHO SHOULD ATTEND?
Whether you are currently using Email Marketing or not, you should come along and find out how good quality HTML Emails can be massively beneficial to your business.
If you know anyone who may benefit from the Cyber Security New Media Breakfast presentations please share the details with them. Thank you.
HOW TO BOOK
Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 14th July 2016
Time: 7.30am for 8am