Social Media on the Move
Thursday 12th May, 2011
7.30am for 8am - 9.15am
Tigerlily, George Street, Edinburgh
It has been widely report that by 2013 the majority of content on the internet will be consumed on mobile devices. Since we first covered this topic in February 2010 we have seen the introduction of the iPad and more recently the iPad2; the iPad introduction was the start of the latest access device - the tablet. In this presentation Iain Murray will review the current status of hand held mobile devices and explore the type tools that are ideal to participate on social media platforms on the move.
He will also take a look at some of the popular, new and emerging apps and platforms that enable you to distribute and access information on the move.
As the popularity of mobile devices grows, it is essential to ensure your content is accessible to your target market; this breakfast presentation will identify what you can do to engage with your audience on the platforms they choose.
About the speaker
Iain is the Group Strategy Director with Europa Group tasked with supporting the strategic direction of the organisation. Iain has a career in Facilities Management spanning over 25 years and has held the industry’s top position as Chair of the British Institute of Facilities Management. He is currently the Deputy Chair of Global FM, the global Association of Associations representing over 50,000 FM’s worldwide.
Iain was an early adopter of Social Media and a pioneer in the FM industry on the use of integrated and cloud technology. He has won awards for integrating several technologies to improve the efficiency of service while making significant operational savings.
Our connection with Iain came about when he attended the first New Media Breakfast, opened his laptop and appointed himself as the official ‘tweeter’ for the event. He has now attended and spoken several times at the NMB and is a permanent member of the Social Media Podcast team, recording a podcast a couple of times a month.
Iain is continuing his crusade to introduce Social Media to FM and his tweets are reaching a global FM audience and following. Iain regularly write and presents on the benefits and merits of Social Media for business with a style that is both engaging and witty.
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