Video for Business
Making the most of video without blowing the budget
DATE: Thursday 4th June 2015
VENUE: McTaggart’s café-deli, 21 High Street, Aberdour, Fife KY3 0SH
At the last Edinburgh and Glasgow New Media Breakfasts, we asked the audience to complete a short questionnaire. The results are very interesting and they have provided us with a good idea about what you would like us to talk about in the future.
The most popular topics chosen were Blogging, Google Analytics, and Video for Business, all of which polled the same number of requests. We will be covering all of these topics in the future. We did do Blogging as recently as October 2014 in Fife, so we thought we might leave it a couple of months before we revisit the topic. Google Analytics is something we will do soon, however for logistical reasons it is not possible to do this until later in the year. That leaves Video for Business, which we have chosen to do in April in Fife.
Video is becoming increasingly relevant and useful within social media. In fact, it is the No.1 way to encourage engagement - recent research suggest as you will get as much as 400% more reach and engagement when using vide as opposed to images! You can read more on that topic here.
The introduction of 4G mobile services, and much better high speed broadband coverage are making it much easier to upload and consume video content. However, other influences such as the massive popularity of viral campaigns like the “Ice Bucket Challenge” in a way have educated many more people about how to capture and upload video content to social media channels. We believe this too has had an impact on the increasing popularity of video.
However, it’s not just about viral charity campaigns, video is a powerful tool for business, it can get very real and credible messages to your community. It is also extremely useful for breaking down barriers and introducing yourself to potential new clients and customers.
Neither is video just about YouTube. There are many ways you can use video effectively across many platforms, the New Media Breakfast session will explore some of the cost effective ways you can use video to extend the reach of your messages.
At the April New Media Breakfast in Fife, we will explore some of the ways to capture and use video content without blowing the whole marketing budget. We will also look at how other companies are using it in innovate ways to create engagement and to get valuable messages to their communities.
If you are looking for new methods for reaching existing clients, or exploring better ways to reach a new audience, you should come along and see if video is something that can help you communicate in the future.
ABOUT THE SPEAKERS…
BOOK FOR NEW MEDIA BREAKFAST FIFE HERE: