August New Media Breakfast - Content is King
Date: Friday 2nd September 2011
Venue: No.29, Royal Exchange Square, Glasgow
It was CC Chapman’s introduction video to the last New Media Breakfast that inspired the topic for the August New Media Breakfast - Content is King; partly because of what he says in the video and, partly because we are often asked the question - “What do we talk about?” Lots of people we talk to, even those who get the whole social media concept, are finding content creation a big challenge.
We may even play CC Chapman’s video again!
Content for engagement
- What is content?
- What do we talk about?
- How do we say it?
- Where do we say it?
- How often do we say it?
- How do we make it engaging?
- How do we get people to share it?
These are questions we are asked on a regular basis by people new to social media and experienced users alike. Very often they have got off to a good start but their content has become more akin to “broadcast messages” which are not encouraging people to engage or to share. Other content related issues often relate to where the content is shared and how often they post. The New Media Breakfast will explore these issues and try to help guide you on what is good content. The challenge for brands will be community retention; people are already asking why they should continue to “like” a Facebook Page or follow a Twitter Feed - what’s in it for them? With the imminent arrival of brand pages on Google+ the issue of engagement is going to be even mow relevant; users expect to be engaged by the content a brand creates; broadcasters and advertisers will struggle to keep people in their community.
Content to drive advertising campaigns and SEO
We now know that SEO is being influenced by social media activity; functionality such as Facebook Sponsored Stories relies on user activity to make it truly work for your brand. Advertising on social media channels is an integral part of social media marketing but, the most successful businesses are those who are integrating the ability to share content among friends with conventional advertising to create social media advertising campaigns that tap into the massive power of word of mouth. The New Media Breakfast will look at how good quality content is becoming more important for optimisation and advertising purposes.
Case studies wanted - Good or bad!
In preparation for the Glasgow and Edinburgh breakfasts, we would like to hear from anyone who is struggling with content creation - we might be able to suggest some things to try that we can then use as case studies for the breakfasts. Likewise, you may be doing well with your content creation and be happy to share your ideas or, you may be working with a client and want to share your experiences; whatever the circumstances, please email me firstname.lastname@example.org and I will contact you to discuss it.
Venue: 29 Member’s Club, Royal Exchange Square, Glasgow
Date: Friday 2nd September 2011 Time: 7.30am for 8am