SEO in 2017 - What should your business be doing?
DATE: Friday 31st March 2017
TIME: 7.30am for 8.00am
VENUE: 29 Royal Exchange Square, Glasgow
Simple recipes of SEO success that only involved keywords, content and links are starting to feel like a distant memory.
In the 8 years the New Breakfast has been running, Google has got better and better at determining who deserves to rank. You may be starting to ask whether you still need to optimise your site? Indeed with so much of Google’s real estate being taken up by paid listings, is there even an opportunity for SEO?
Unsurprisingly, the answer is “Of course!”. At this New Media Breakfast we’ll explore what businesses need to be focusing their budgets on to deal with these changes. By attending you’ll come away with practical day to day things you can be doing but we also aim to inspire you to think about some of the more daunting business challenges that the constant acceleration of technology presents.
We’ll look at Google’s quest to morph from search engine to Star-Trek-like personal assistant and how Amazon’s Echo, Facebook Messenger and others are starting to provide a very real threat to Google’s dominance in search (in ways that may not be immediately obvious).
We’ll look at what “mobile-first” really means and encourage you to think well beyond “responsive website”. We’ll look at the re-emergence of tech SEO
(including demystifying three letter acronyms such as AMP) and look at the role of content.
Tim Barlow is managing director and founder of Attacat, an online marketing agency in Edinburgh that was nominated by Google for their “Outstanding Premier Partner award in 2016 and is well renowned for helping innovative companies drive sales from search engines. Tim has guided the New Media Breakfast audience through the maze of search engine marketing over the last 8 years, so we are delighted to welcome him back in 2017.
Tim has long advocated a “No short-cuts” approach to SEO - a strategy that is repeatedly shown to be valid as Google and other search engines have consistently improved their ability to detect efforts to game the system.
HOW TO BOOK
Venue: 29, 29 Royal Exchange Square, Glasgow
Date: Friday 31st March 2017
Time: 7.30am for 8am
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