Email Marketing - Are you making the most of email?
(This is a provisional topic and will be confirmed shortly)
DATE: Friday 25th November 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Kiril Bunin & David Clark
Email Marketing is often overlooked when it comes to discussing new media but it is still one of the most effective marketing tools available to businesses today. Likewise, there are some common mistakes in Email Marketing that render campaigns useless or, ineffectual.
This presentation will take you through some of the things to avoid and some of the common pitfalls of Email Marketing. It will also share some valuable tips and tricks that will help you to get greater success from your email campaigns in the future.
Here are some of the area that will be covered at the New Media Breakfast:
- Are you unsure how to measure the performance of your email marketing?
- Have you optimised your subscriber list?
- Do you have a plan or strategy in place?
- Are you using the right email platform for your business?
The foreign variable in the Attacat equation. Kiril is our resident conversion rate optimiser and self confessed ‘scientist’, his passion for enhancing conversion rates through a process of stringent testing & optimisation has been put to great use within Attacat.
David joined Attacat from a background in sales and retail and with great experience of dealing with customers he knows exactly what they are looking for. He has wide management experience in food retail and furniture sales with teams both large and small. He also has a great knowledge of the self catering property market.
Now an AdWords qualified professional, David likes to keep up to date with all the internet marketing goings on that keep the Attacats busy all day.
Venue: 29 Member’s Club, Royal Exchange Square, Glasgow
Date: Friday 25th November 2011
Time: 7.30am for 8am