Glasgow - Next Glasgow Event
How to keep gaining customers in a post keyword world
Google Ads (formerly AdWords) remains the single biggest force in online advertising largely due to its demonstrable effectiveness. It just keeps delivering customers to both online and offline businesses.
In this breakfast we will, of course, recap the basics: why it needs to be part of your business and the key strategies.
However we will also look at the accelerating pace of innovation within the platform at what this means to you.
The days of simply targeting search words with text ads are long gone. Those companies winning the Google Ads game have therefore significantly changed their approach. We’ll highlight what those changes are and how you too can continue to stay ahead of the competition.
In particular we will look at:
- New ad formats
- New targeting options
- The now significant impact of machine learning
We will also look at how Google Ads on YouTube are also delivering for niche businesses.
Who Should Attend
This breakfast will be ideal for anyone keen to gain a general understanding of Google Ads and the direction it’s going in. As such it will be ideal for managers, traditional marketers and generalist digital marketers, whether or not your organisation is already Google Ads. Although, we will highlight new stuff and things that many do not know about, if you spend your days managing the detail of Google Ad campaigns, this is probably not the breakfast for you.
Tim Barlow is managing director and founder of Attacat, an online marketing agency in Edinburgh that is well renowned for helping innovative companies drive sales from search engines. Tim has guided the New Media Breakfast audience through the maze of search engine marketing over the last 11 years.
Andrew Morgan is Head of PPC at Attacat. He has worked with PPC accounts big and small during his time at the agency and is responsible for clocking up no less than seven nominations for Attacat at Google’s Premier Partner Awards. He has a wealth of knowledge on anything PPC so feel free to fire away with any questions on the day.
No.29 Members Go Free
If you are a 29 Member you can attend the breakfast free of charge. Please email firstname.lastname@example.org with you membership number and he will add you to the attendance list.
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