Gordon White

Gordon White started Design Matters in 1986 offering traditional design and marketing services to a wide range of public and private sector organisations throughout the UK. The arrival of the internet saw Design Matters move into web design, web strategy and online marketing then, with the arrival of Web 2.0 Design Matters became involved in social media and assisting their portfolio of clients to engage and communicate using new media.

In 2006, in response to the growing demand for new and social media production, Gordon founded Podcastmatters Ltd, a new media production company specialising in audio and video podcast production, niche networking and social media consulting.

In June 2010 Podcastmatters and Design Matters merged and rebranded as fatBuzz Ltd.

FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events have attracted over 100 attendees and are growing every month in reputation and popularity.  Gordon regularly delivers seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations, the Institute of Investor Relations, Business Gateway and The Grampain Food Forum.

Gordon is a past Chairman of Links of Scotland, a consortium of 26 golf related businesses formed to market their goods and services in the USA and the Far East. Gordon acquired John Letters of Scotland in 1999 and was Chairman of the company until he sold it to Direct Golf in 2005.

Gordon also hosts a twice-monthly podcast called “Social Media Podcast” with commentary about social media and interviews from World leaders in the field; 3 times in 2010 the Social Media Podcast has been the No.1 audio podcast in the iTunes Podcasting category.

Gordon is married with three children and enjoys drawing, painting and golf.  He is an accomplished golf artist selling prints of his work via the Internet all around the world.

Tim Barlow

Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and digital marketing agency. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK’s leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1993 to take advantage of Tim’s knowledge.

Self-taught in the art of search engine optimisation and digital marketing (there simply weren’t formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective digital marketing underpinned by a truely great product or service. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.

Paid search or “Pay per click” (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic

e-commerce sites to B2B businesses in niches you probably never knew existed.

fatBuzz

fatBuzz initiated the New Media Breakfast events back in 1998 and we are delighted to be celebrating the 10th anniversary of New Media Breakfast in September 2018.

fatBuzz is a design and marketing agency operating throughout the UK since 1986. Our specialist team, each of whom have their own particular expertise, offering advice and assistance in traditional and online design and marketing.

We assist a wide range of organisations with their design and marketing requirements by offering strategic advice, consultancy services and hands-on management.

fatBuzz act as an outsourced marketing department to many clients who appreciate the value of having an expert team of people on-call to fulfill all their marketing requirements. We provide the following range of services to these clients:

• Advertising design
• Awards submissions
• Brand journalism/content creation
• Branding
• Design for print
• Exhibition design
• HTML email marketing
• Internal/ external signage
• Marketing strategy and implementation
• Pay-per-click advertising
• Presentation graphics
• Press releases
• Print management
• Vehicle livery
• Video production
• Website maintenance
• Website and ecommerce design and build

The services outlined above are provided by our in-house staff and have been carefully selected to provide the support that businesses need in today’s market. So, whether it is branding advice, website design and build, printed collateral, content creation or marketing support, fatBuzz has a team of professionals that can provide all your short, mid and long-term requirements.

We seek to establish long-term relationships with our clients and prefer to be regarded as a partner rather than a supplier.

Attacat

Attacat is a digital marketing agency for those who take their search engine rankings seriously.  Based on Edinburgh’s George Street, Attacat is renowned for driving growth for its ambitious clients.

The agency is best known for its expertise in search; search engine optimisation (SEO) and paid search (aka “PPC”).  It’s “all things Google” approach also means the team at Attacat have a deep competence in Google Analytics as well as Conversion Rate Optimisation.  Attacat has been nominated by Google for more Premier Partner awards than any other agency in Scotland.

Various members of the team, including the founder Tim Barlow, present at the breakfast on topics including SEO, PPC, Analytics as well as the occasional more philosophical topics such as “Utility Marketing” or “Integrated Digital Marketing”.

WeDo Scotland

WeDO Scotland is Scotland’s most exclusive leadership organisations for transformational business owners and leaders of dynamic companies. Membership is predominantly by invitation or referral and is subject to approval by our Executive Team. WeDO members are ambitious and that ambition creates wealth.

Our ethos is based upon best practice; mapping out where you need to go to “win” both as a team or as a company. It’s dynamic, it’s exciting and it’s inspiring.

Transformational leaders set direction, build compelling & passionate visions, they create something new & exciting. They’re not afraid to challenge the norm.

We share our collective knowledge, ideas & experiences. We learn from our challenges. We seek to better ourselves, our teams & our businesses. We facilitate introductions, give guidance & help to achieve business growth by hosting diverse, relevant events & masterclasses hosted by experts in their fields.

We are always happy to hear from potential members who share our values and vision so please get in touch if you’d like to find out more by completing our Membership Application form.

“Creating and growing new business is vital to boosting the UK’s economy – helping to increase jobs, security and prosperity. WeDO Scotland is doing a fantastic job in bringing together entrepreneurs to share ideas, advice and inspiration. Their dedication to helping Scottish businesses work together to develop and thrive is really impressive.” Lord Dunlop, former UK Government Minister for Scotland – May 2016.

“On a wider level, the Scottish Government recognises that the work that organisations like WeDO provide a number of opportunities to businesses. To mix & mingle, to learn from each other, perhaps some of them to give business to each other & to network.” Fergus Ewing MSP & former Minister for Energy, Enterprise & Tourism.