Topic

Content creation is now arguably the most important activity for any marketer; regardless of your strategy, aims or objectives, you will need relevant Content to achieve your goals.

What are you talking about?

Whether you are trying to raise awareness, generate leads, sell a product, service or event, build a database, educate your target customers/client, promote an event or encourage donors for your cause, you will need Content.

The February New Media Breakfast will explore the different types of Content you may utilise to tell your story and some of the things you need to consider when developing a Content strategy, including how to populate a strong Content Calendar.

Who’s Listening?

Of course, creating Content is only a small part of Content Marketing, you need to get it in front of a relevant audience.  We will look at the Content journey and explore many ways you can share your Content to ensure it is reaching as much of your target audience as possible.

Here are some topics we will address at the February New Media Breakfast:

• Creating coherent Content strategy
• Identifying specific aims and objectives for your Content Marketing activity
• Creating a Content Calendar
• Ensuring your Content in getting in front of a relevant audience
• Maximising the reach of your Content
• Choosing the right tools
• Re-purposing the good Content
• Paying to extend the reach of your Content

We will provide actual examples of Content used in B2B, B2C and Third Sector organisations and help you to understand the extensive opportunities that exist today to use Content to get your message directly in front of relevant decision makers.