Edinburgh - Next Edinburgh Event

Date: Thursday 30th May 2019
Time: 7:30am for 8:00am
Venue: Tigerlilly, George Street, Edinburgh
Leveraging review and recommendation platforms


A must see presentation for anyone responsible for online community management and customer service

The internet has changed the marketing landscape forever; in many ways, a brand is no longer what it says it is, more often than not it is what it’s consumers say it is.  Everyone is a potential publisher with the ability to reach their communities with all manner of information.  Increasingly, they are also influenced by what their peers say about a business and review and recommendation websites like Trip Advisor play a big part in how people judge your business.

During this talk, Sanj Naha will look at why you should embrace review and recommendation sites such as Trip Advisor and leverage them as a marketing tool that can massively boost your ranking and ultimately the volume of enquiries and bookings.  He will provide some insights into the Trip Advisor algorithm and how the actions you take can influence your ranking.

Of course, Trip Advisor is not the only review, recommendation or testimonial site, others like Google Reviews or Trust Pilot and Feefo are equally influential, so the presentation is designed to demonstrate the type of signals you can send to these sites that will ultimately improve your listing.

Sanj will also conduct a Q&A session when you can ask specific questions about marketing your business in an increasingly competitive market.

Who Should Attend

Anyone managing online communities, whether for B2B, B2C or charitable causes. Anyone in the hospitality trade with a business listed on Trip Advisor. Anyone interested in finding out the increasing importance of review sites and community management.


In Sanj Naha’s LinkedIn profile he describes himself as: “TripAdvisor Guru: Improving TripAdvisor performance to acquire guests, raise service levels and keep investors happy”.  Having worked closely with Sanj, the fatBuzz marketing can testify to the validity and relevance of the advice he gives.

After being part of the senior management team at Trip Advisor, Sanj set up his own consultancy advising major brands on leveraging Trip Advisor as a first-class marketing tool.  The work he has done with the fatBuzz marketing team has reaped many benefits and enabled us to create measurable results for our clients.

We hope you can make it along to this event. If so, I look forward to seeing you on the day. If you have found this post interesting please share it with your online community. Thank You.