Email Marketing New Media Breakfast February 2020

Date: Friday 28th February 2020
Time: 7:30am for 8:00am
Venue: 29 Club, 29, Royal Exchange Square, Glasgow
Email Marketing


Email Marketing is still one of the most effective marketing activities; in fact, for many organisations, it is the primary driver of sales and website traffic.

Here’s a quick glance at some of the things we’ll be covering on the 28th of February:

  • Email Marketing platforms
  • Optimising your sign-up forms
  • Managing your subscriber lists
  • Content planning
  • Split testing your emails
  • Increasing your click-through-rates
  • Data acquisition and building your database
  • Retaining your subscribers
  • Measuring the return on investment
  • How often to send emails
  • The optimum time to send your emails
  • Triggered (automated) emails

The Most Future-Proof Channel

“Email is more likely to be around in 10 years than Facebook, cable TV, Twitter, and other channels, according to consumers. And support for email is particularly strong among two key demographics. First, older Millennials, a group thought to be hostile toward email, are the most optimistic about email’s longevity. And second, consumers with above-average household incomes are also bullish on email. Such optimism among younger, well off consumers is a sign that email marketing will be strong in 2020 and beyond.”

Source: Litmus commissioned survey conducted by Fluent

Who Should Attend

All marketers and people involved in marketing and business development for their organisation, This presentation will be helpful to every business or cause, Email MArketing is still one of the most effective marketing activities and delivers measurable results for effective users.


The February New Media Breakfast will be presented by Gordon White, Managing Director, fatBuzz Ltd


No.29 Members Go Free

If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day. If you have found this post interesting please share it with your online community. Thank You.