Topic

In January, many of us start with great intentions of keeping new year resolutions, but for most of us, they have been forgotten midway through the month. Perhaps it’s no big deal in our personal lives, usually because the resolutions we make are half-hearted wishes rather than serious life changing choices.

Business growth is a different matter entirely; a strong marketing plan, good preparation, and the discipline to see it through are essential for your business marketing.

The January New Media Breakfast will take a look at the year ahead and suggest some of the things that you must do, and some of the things you should do in 2015.

We have spoken about the need for an integrated approach in the past, but we would like to help you make 2015 the year of integration. So, we will explore how your online and offline marketing activities can complement each other and work to make your marketing efforts more fruitful. We will look at the following:

Evaluating what you already do and how to make it better
Gathering data and using html email
Print – Why you should consider it as part of the mix
Promotional gifts and business events – Are you making the most of them?
Advertising – Online and offline
Content sharing – Online and offline
Analytics – Knowing and responding to what’s happening
SEO and PPC – Why they must be part of the plan

We will also look at some predictions for 2015 and the things you should watch for during the year.

As you might expect if you’ve been to a previous New Media Breakfast, Content will get a mention; we will also look at the 2015 calendar and suggest ways that you can tap into events and activities throughout the year.