Glasgow July 2017

Date: Friday 28th July 2017
Time: 7:30am for 8:00am
Venue: 29, Royal Exchange Square, Glasgow
Email Marketing - Are you making the most of your database?


Even though Email Marketing has been around for almost 40 years it is still one of the most effective marketing techniques around today.  In fact, for many organisations it is the primary driver of sales and website traffic.

The July New Media Breakfast will take a close look at Email Marketing and how you can make the most of your database.  Indeed, we will also look at how to build a relevant database and how a good quality database can be used to achieve your goals and to drive sales for your business.

We will also look at ways to fine-tune your HTML Emails and make sure they are optimised to get the best possible return.  For example, what you can do to increase open rates, and techniques to improve click-through rates.  Or, how about some ideas on how to keep people subscribed and interested in the information that you send them.

Of course, there are many other considerations with Email Marketing like, do you have a coherent strategy? How often should you send emails? How much information should you include, and do you have adequate ‘calls to action’?  We will look at all of these questions during the session.

We will also explore what you should consider when selecting an Email Marketing platform, and choosing the right template, or creating the right design.  We will look at segmented lists and why splitting your database into lists can ultimately be beneficial to your marketing efforts.

We will also investigate if there is an optimum time to send your emails, and once you’ve hit the send button and your campaign is on its way, what can you then learn from reviewing the analytics?

Who Should Attend

Whether you are currently using Email Marketing or not, you should come along and find out how good quality HTML Emails can be massively beneficial to your business.


The breakfast session will be presented by Gordon White and perhaps other members of the fatBuzz team. You can view Gordon’s profile here.

No.29 Members Go Free

If you are a 29 Member you can attend the breakfast free of charge. Please email with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day. If you have found this post interesting please share it with your online community. Thank You.