Topic

Aligning sales and marketing

The technology bringing together marketing and sales activities

At this breakfast, we’ll look at how marketing automation tools (such as Hubspot and Marketo) are superseding websites as the core weapon* in the digital marketing toolbox for businesses of all sizes.  

Drawing on examples from Attacat’s clients who have implemented this type of technology we will discuss how these tools can solve sales and marketing problems such as:

• Struggling to prove the value of marketing activities
• Marketing generated leads not being followed up by the sales team
• Inefficient/time-consuming processes
• Too many SaaS tools not talking to each other
• Leads that aren’t (yet!) leads/inappropriate follow up
• Inconsistent messaging

We’ll also consider other tools doing similar things such as Mailchimp and Salesforce.

*Attendees at last year’s 10th anniversary breakfast may remember Tim Barlow introducing his concept of “Weapons of mass interaction” – simply making the point that websites are only one cog in the marketing (and sales) system.  This breakfast will build on that concept of needing to deliver (and monitor) a coherent user journey over both time (any point of the purchase decision process) and space (whether that space is a social network, an email inbox, in person, on our website or where-ever a prospective customer happens to be).